Web Analytics Pune

Web analytics is the process of quantifying the behavior of a website's visitors. Web analytics have become a very important part of e-commerce since they can show the website owner which landing pages are effective in convincing people to subscribe to services or purchase the company's products. Web analytics can also be used to monitor and analyze how well a website is achieving its goals.

Google Analytics Consulting Services

We provides a full range of Web analytics services to organizations that want to maximize the value they get from Google Analytics.

Metrics Planning Our services start with an understanding of your organization and thedefinition of the key performance indicators that will provide the highest value to your team. The proper KPIs let you understand the health of your site at any time and direct you to take proper actions that help you achieve your business objectives. Our team works closely with key stake holders and managers to understand analytics needs of your website and perform an initial technical/business scoping of the project.


Google Analytics Implementation We provide a full range of advanced Google Analytics implementations, utilizing our best practices across industry verticals. This is to ensure that your Google Analytics implementation is collecting the right data points from the get go. We have the skills necessary to implement Google Analytics across any platform, including dynamic sites, and RIA sites such as those built using Flash, Flex and Ajax.

We work closely with your internal I.T teams and technology vendors to relay and operationalize implementation of google analytics. Our team performs detailed requirements gathering processes and develops technical requirements documents and implementation documents for correct and efficient implementation of google analytics on your websites.

Our team offers ongoing technical support and live calls to help trouble shoot implementation issues and offer expert consultancy services.


Google Analytics Configuration

In addition to instrumenting your site with Google Analytics, we will configure your Google Analytics account for proper reporting.

This includes setting up the appropriate goals and funnels, segments and dashboards, filtering out internal traffic, creating the proper settings for development and QA, and ignoring the unnecessary query string parameters. Our team also offers ongoing support in terms of configuration modifications and additional profile creations in order to support continues website optimization efforts.

Google Analytics Implementation TestingOur team performs a formal audit of all onsite tagging implementation for all our clients. Detailed testing and auditing documentation are circulated to clients and agencies confirming approval of onsite analytics implementation.

Regular ongoing automated audits are performed for the live site along with reporting audits to confirm correctness of analytic implementation.